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Posts Tagged ‘design’

It’s that time again. the TED conventions are being held!

You may be asking, “What on earth is TED?” Let’s be real, few people know what it is. (Ok…Well, at least I didn’t know what it was.)

Basically, TED, which stands for Technology Entertainment and Design, is an annual global conference that gives talks centered mostly on science and culture. Every year, speakers gather in either Palm Springs or Long Beach to present their ideas in innovative and engaging ways. In order to help speakers have their “wish” for a global change come true, the TED Prize is awarded to one speaker to put toward that wish.

Johanna Blakley

There are thousands of speakers to hear from on Ted.com (check them out!), but the speaker that I would like to highlight is Johanna Blakley. This year, Blakley spoke about the way social media is changing the perception of gender.

In her speech, Blakley explains how traditional media sources of today, such as magazines and television, target advertisements to certain audiences based on demographics, mainly gender, because they often behave with some predictability. However, according to Blakley, social media is changing the game and making it increasingly difficult to target those audiences based on gender or race or creed anymore. This is because instead of being defined by physical attributes, your online person is better defined by your interests. Advertising companies do this by monitoring your clicks (I know! Creepy, but very true.) on webpages, counting the number of times you visit a cooking or workout site. By studying your Internet habits, advertisers can make educated guesses at best about your age, gender, or race.

This brings up an interesting point for me as a communications student who hopes to become a broadcast journalist.

Most of the money used to run television production studios comes from selling ads during the commercial break. If it becomes increasingly more difficult to target ads to a certain audience during regular airing hours, how will that affect those television companies that I will one day work for? Although social media is good in a sense because it breaks down those old, tired stereotypes, if it grows into the only source of information people access, ads sales can falter and jeopardize my future career! (Yeah, that might be selfish of me to say.)

I guess, then, we must rely on the advertising companies to be inventive and hope for the best.

To hear more of Johanna’s speech, listen and watch below.

Johanna Blakely

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While browsing through issuu.com, looking for design inspiration for this blog, I found this magazine, called Ivy & Piper: Fashion for the home. Below is a picture of the cover.

There are a few things about the format of the magazine that I think work well and parts of it that I don’t like. To start, I really like the fact that the focus of this magazine is on the pictures. Because of this, there is very little text and it acts as a compliment to the pictures. On most of the spreads inside, there are plenty of visuals, i.e. full page photos and bold, colorful headlining text – that attracts the reader’s eye. The magazine’s plain white background also gives the pages a very “open” feel – it seems to be less cluttered and is pleasing to the eye.. Also, the magazine features cut-outs of furniture and accessories, which has always been a favorite aspect of mine. My one criticism, though, is that the colors of the layout can be too extreme for my taste, giving the magazine a “thirteen-year-old-girl” or a “sorority sister” feel. But overall, I like the feel and design of the magazine.

To look at the entire magazine follow this link: http://www.issuu.com/ivyandpiper/docs/ivp_magazine_love_2011

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